Lunar New Year: Year of the Rabbit

In 2023, the U.S. Postal Service issues the fourth of 12 stamps in the latest Lunar New Year series. The Year of the Rabbit begins January 22, 2023, and ends on February 9, 2024.

Utilizing red, pink, and purple as the predominant colors—said to be lucky colors for individuals born during the Year of the Rabbit—the rabbit mask in the stamp art incorporates elements with symbolic meaning. Several of the patterns were created with the style of Asian textiles in mind as well as green flowers that represent the arrival of spring, which Lunar New Year also signals in Chinese culture. The crescent shape in the center of the rabbit’s head references the lunar calendar on which Lunar New Year is based and the celestial themes of the Chinese zodiac.

The rabbit is the fourth of the 12 zodiac animal signs associated with the Chinese lunar calendar. Many ancient fables and legends explain the origin of the zodiac signs. The most common story tells of the animals racing across a river to determine their order in the cycle. The rat crossed by riding on the back of the ox, jumping ahead at the last minute to win the race. Next came the ox, then the tiger, rabbit, dragon, snake, horse, ram, monkey, rooster, and dog, followed by the boar in last place.

As with other zodiac signs, personality traits and other attributes are often associated with people born in the year of a particular animal. Those born during the Year of the Rabbit may be seen as elegant, gracious, and kind. Pink, red, and purple are lucky colors for Rabbits, and plantain lilies may also bring good luck.

Lunar New Year is one of the most important holidays for many Asian communities around the world and is primarily celebrated by people of Chinese, Korean, Vietnamese, Tibetan, Mongolian, Malaysian, and Filipino heritage. Across these varied cultures, many traditions exist for ringing in a new year of good luck and prosperity.

Art director Antonio Alcalá designed the stamp and pane with original art by Camille Chew. The Year of the Rabbit stamp is being issued as a Forever® stamp in panes of 20. This Forever stamp will always be equal in value to the current First-Class Mail® one-ounce price.

Product Specification:
Issue:Lunar New Year: Year of the Rabbit Stamp
Item Number:482800
Denomination &First-Class Mail Forever
Type of Issue:
Format:Pane of 20 (1 design)
Series:Lunar New Year
Issue Date & City:January 12, 2023, San Francisco, CA, 94188
Art Director:Antonio Alcalá, Alexandria, VA
Designer:Antonio Alcalá, Alexandria, VA
Artist:Camille Chew, Providence, RI
Modeler:Sandra Lane/Michelle Finn
Manufacturing Process:Offset, Foil Stamping, Flexographic, Microprint
Printer:Banknote Corporation of America
Press Type:Gallus RCS
Stamps per Pane:20
Print Quantity:22,000,000 stamps
Paper Type:Phosphor, Block Tag
Adhesive Type:Pressure-sensitive
Colors:Cyan, Magenta, Yellow, Black, Pantone 7579 Orange, Pantone 7563 Light Brown, Gold Foil Luxor MTS 413, Teal Foil Luxor MHC 327
Stamp Orientation:Vertical
Image Area (w x h):0.84 x 1.42 in / 21.336 x 36.068 mm
Overall Size (w x h):0.98 x 1.56 in / 24.892 x 39.624 mm
Full Pane Size (w x h):7.25 x 8.50 in / 184.15 x 215.90 mm
Press Sheets Size (w x h):14.50 x 19.50 in./368.30 x 495.30 mm
Plate Size:80 stamps per revolution
Plate Number:“B” followed by six (6) single digits in two corners
Marginal Markings:
Front:Header: Lunar New Year: Year of the Rabbit • Plate number in bottom two corners
Back:©2022 USPS • USPS logo • Two barcodes (482800) • Plate position diagram (4) • Promotional text
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